Shop Products Best Sellers
-
Thicker, Fuller, Higher Travel Kit
Why it's WOW There are 3 dimensions to creating volume and this collection has them all! Color Security Shampoo – 100% clean, sulfate-free shampoo leaves no residues for super fresh hair + scalp. Color Security Conditioner (for Fine to Normal Hair) – Lightweight hydration +...- $21.35
$61.00- $21.35
- Unit price
- per
-
Best Anti-Frizz Curl Styling Set
Why it's WOW Two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturize curls (inside and out) for never-before-achievable “naked”, bouncy bundles. These are the best products for frizzy curly hair because they’ve been clinically proven to reduce...- $23.80
$68.00- $23.80
- Unit price
- per
-
BIG, Bombshell Bundle
WHY IT'S WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential Breakthrough non-dehydrating volumizing formulas with built-in heat protection deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing- $18.90
$54.00- $18.90
- Unit price
- per
-
GAME-CHANGING Dream Clean Duo (Fine to Normal)
Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss Color Security Conditioner (For Fine to Normal Hair) – Weightless...- $18.20
$52.00- $18.20
- Unit price
- per
-
GAME-CHANGING Dream Clean Duo (Normal to Thick)
Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss Color Security Conditioner (For Normal to Thick Hair) – Rich hydrators,...- $18.20
$52.00- $18.20
- Unit price
- per
-
Big Money Moves Bundle
WHY IT'S WOW Money Laundering Hydrating Shampoo - A crystal-clear, sulfate-free shampoo that deeply hydrates while leaving the scalp refreshed and hair silky, supple, and in mint condition. Money Laundering Glossing Conditioner - An indulgent conditioner that delivers a surge of nutrient rich moisture and acts...- $31.15
$89.00- $31.15
- Unit price
- per
-
Make Waves Bundle
Why It's WOW Money Mist Leave-In Conditioner - Ultra-luxe leave-in conditioner that smooths, detangles, and deeply hydrates for instantly stronger, glossy, expensive-looking hair. Dream Coat for Curly Hair - One-step solution for bouncy, bundled curls. Keeps waves + curls flexible, plus adds high-gloss shine.- $19.60
$56.00- $19.60
- Unit price
- per
-
Chris Appleton's Wash Day Faves
Why it's WOW This wash day duo delivers your deepest, truest clean, plus deep penetrating hydration for ultra healthy-looking hair. Color Security Shampoo – Rich-lathering, 100% clean, sulfate-free shampoo leaves no residues behind to weigh hair down, dull color or worst of all, block...- $24.85
$71.00- $24.85
- Unit price
- per
-
Epic Volume Bundle
Why It’s Wow Big, bold volume and texture Delivers massive, weightless volume with long-lasting hold Transparent texturizers keep color vibrant and non-yellowing Adds "guts" and style memory without stickiness or stiffness Powerful heat protection- $21.00
$60.00- $21.00
- Unit price
- per
-
Viral Volumizers Kit
WHY IT'S WOW 4 best-selling Color Wow volumizers at 20% savings Layer on to thicken, lift, build massive volume Never stiff, sticky, or crunchy — always touchable and soft Delivers glossy, healthy-looking volume with heat protection at every step Build-up free formulas for weightless,...- $26.95
$77.00- $26.95
- Unit price
- per
-
SLAY Anti-Frizz Kit
WHY IT'S WOW 3 Color Wow viral best sellers, at 20% savings Secret to glossy, sleek frizz-free hair for days, even in high humidity DIY salon-quality glassy smooth blow-outs Lightweight hydration without build-up Heat protection at every stage Perfect for all hair types- $23.80
$68.00- $23.80
- Unit price
- per
-
Big Volume x Bold Hold Duo
WHY IT'S WOW 2 bestsellers together for bigger volume + better value! Xtra Large boosts body, lift + volume without dehydrating hair (like most volumizers) Texas Hold 'Em locks in no fail, no fall volume all day + deposits less dehydrating alcohol Perfect for...- $21.00
$60.00- $21.00
- Unit price
- per
-
The Extreme Dream Team Extra-Strength Anti-Frizz Duo
Why it's WOW Powerhouse pair transforms dry, dehydrated hair and curly/coily hair into sleek, glossy, frizz-proof hair The key combo for super-smooth, straight blow-dry styles with extra-strong anti-humidity resistance Dreaming mask smooths, polishes, visibly repairs damaged frizzy strands + seals out humidity for days ...- $26.95
$77.00- $26.95
- Unit price
- per
-
The Dream Team Flawless + Frizz-Proof
WHY IT'S WOW Award-winning anti-damage, anti-frizz mask + the G.O.A.T. anti-humidity spray = flawless, frizz-free finish Dreaming Advanced Repair and Resurfacing Treatment smooths, polishes, + visibly repairs damaged frizzy strands Dream Coat Supernatural Spray delivers a glassy-sleek blow-out that won’t re-frizz, even in high...- $26.25
$75.00- $26.25
- Unit price
- per
-
Dream Coat Supernatural Spray
Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair! Results last through 3-4 shampoos Provides...- from $4.90
$14.00- from $4.90
- Unit price
- per
-
Extra Strength Dream Coat
Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...- from $5.25
$15.00- from $5.25
- Unit price
- per
-
Color Security Shampoo
Why it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh...- from $3.85
$11.00- from $3.85
- Unit price
- per
-
Dream Coat for Curly Hair
Why it's WOW A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight. Powered by 3 polymers that moisturize, define and boost shine Delivers bounce and elasticity without stiffness or dulling weight Alcohol-free, non-drying, adds moisture...- from $4.90
$14.00- from $4.90
- Unit price
- per
-
Color Security Conditioner (For Fine to Normal Hair)
Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair- from $3.85
$11.00- from $3.85
- Unit price
- per
-
Color Security Conditioner (For Normal to Thick Hair)
Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair Rich moisture without...- from $9.10
$26.00- from $9.10
- Unit price
- per
