Shop Products Styling
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Best Anti-Frizz Curl Styling Set
Why it's WOW Two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturize curls (inside and out) for never-before-achievable “naked”, bouncy bundles. These are the best products for frizzy curly hair because they’ve been clinically proven to reduce...- $23.80
$68.00- $23.80
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BIG, Bombshell Bundle
WHY IT'S WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential Breakthrough non-dehydrating volumizing formulas with built-in heat protection deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing- $18.90
$54.00- $18.90
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Best Glass Hair Duo, EVER!
Why it's WOW Dream Coat Supernatural Spray – The OG glass hair essential! Heat-activated spray turns your blow dry into a Keratin-like treatment for mirror-like shine + silky-smooth, frizz-free results that last for DAYS. Extra Mist-ical Shine Spray – Spray on strands and get...- $20.65
$59.00- $20.65
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Epic Volume Bundle
Why It’s Wow Big, bold volume and texture Delivers massive, weightless volume with long-lasting hold Transparent texturizers keep color vibrant and non-yellowing Adds "guts" and style memory without stickiness or stiffness Powerful heat protection- $21.00
$60.00- $21.00
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Viral Volumizers Kit
WHY IT'S WOW 4 best-selling Color Wow volumizers at 20% savings Layer on to thicken, lift, build massive volume Never stiff, sticky, or crunchy — always touchable and soft Delivers glossy, healthy-looking volume with heat protection at every step Build-up free formulas for weightless,...- $26.95
$77.00- $26.95
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Long-Lasting Blowout Bundle
Why it's WOW The #1 anti-frizz treatment + most viral volumizer in one bundle Dream Coat’s advanced humidity-resistance keeps hair frizz-free + glossy through 3-4 shampoos Xtra Large’s weightless foam delivers instant volume for major body + bounce that lasts for days Never greasy,...- $25.55
$73.00- $25.55
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SLAY Anti-Frizz Kit
WHY IT'S WOW 3 Color Wow viral best sellers, at 20% savings Secret to glossy, sleek frizz-free hair for days, even in high humidity DIY salon-quality glassy smooth blow-outs Lightweight hydration without build-up Heat protection at every stage Perfect for all hair types- $23.80
$68.00- $23.80
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Big Hair Bundle
Why it's WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential Breakthrough non-dehydrating volumizing formulas with built-in heat protection + self-grip rollers deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing...- $25.90
$74.00- $25.90
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Dream Coat Supernatural Spray
Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair! Results last through 3-4 shampoos Provides...- from $4.90
$14.00- from $4.90
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Extra Strength Dream Coat
Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...- from $5.25
$15.00- from $5.25
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Dream Coat for Curly Hair
Why it's WOW A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight. Powered by 3 polymers that moisturize, define and boost shine Delivers bounce and elasticity without stiffness or dulling weight Alcohol-free, non-drying, adds moisture...- from $4.90
$14.00- from $4.90
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Xtra Large Bombshell Volumizer
Why it’s Wow Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection- from $4.20
$12.00- from $4.20
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Style on Steroids Texture Spray
Why it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing, color-safe Never sticky or stiff Powerful heat protection- from $5.25
$15.00- from $5.25
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Raise the Root Thicken + Lift Spray
Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles- from $4.20
$12.00- from $4.20
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Cult Favorite Firm + Flexible Hairspray
Why it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold hairspray offers heat protection, UV protectant against color fade, humidity-resistant- from $5.25
$15.00- from $5.25
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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Extra Mist-ical Shine Spray
Why it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist All gloss, no grease Heat protection- $10.15
$29.00- $10.15
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Shook Mix + Fix Bundling Curly Hair Spray
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil...- from $5.60
$16.00- from $5.60
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Color Control Purple Toning + Styling Foam
Why it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results- $8.40
$24.00- $8.40
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