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Dream Coat Supernatural Spray
Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair! Results last through 3-4 shampoos Provides...- from $4.90
$14.00- from $4.90
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Extra Strength Dream Coat
Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...- from $5.25
$15.00- from $5.25
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Color Security Shampoo
Why it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh...- from $3.85
$11.00- from $3.85
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Dream Coat for Curly Hair
Why it's WOW A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight. Powered by 3 polymers that moisturize, define and boost shine Delivers bounce and elasticity without stiffness or dulling weight Alcohol-free, non-drying, adds moisture...- from $4.90
$14.00- from $4.90
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Color Security Conditioner (For Fine to Normal Hair)
Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair- from $3.85
$11.00- from $3.85
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Money Mist Leave-in Conditioner
Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky, luxe texture Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down Heat protectant...- from $4.90
$14.00- from $4.90
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Chris Appleton + Color Wow Money Masque
Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection- from $5.25
$15.00- from $5.25
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Xtra Large Bombshell Volumizer
Why it’s Wow Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection- from $4.20
$12.00- from $4.20
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Style on Steroids Texture Spray
Why it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing, color-safe Never sticky or stiff Powerful heat protection- from $5.25
$15.00- from $5.25
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Dream Cocktail Carb-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant- from $4.20
$12.00- from $4.20
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Raise the Root Thicken + Lift Spray
Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles- from $4.20
$12.00- from $4.20
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Cult Favorite Firm + Flexible Hairspray
Why it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold hairspray offers heat protection, UV protectant against color fade, humidity-resistant- from $5.25
$15.00- from $5.25
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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Dream Filter For Picture-Perfect Color
Why it's WOW Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by hard water residues- from $4.20
$12.00- from $4.20
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Dream Cocktail Kale-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on independent testing- from $4.20
$12.00- from $4.20
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Dream Cocktail Coconut-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant- from $4.20
$12.00- from $4.20
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Shook Mix + Fix Bundling Curly Hair Spray
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil...- from $5.60
$16.00- from $5.60
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Insta-WOW Advanced Dry Shampoo
Why it’s WOW: Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalize excess sebum production Deodorizing formula helps prevent odor absorption- from $5.60
$16.00- from $5.60
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Flo-etry Vital Natural Curly Hair Serum
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary...- from $4.90
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