Products
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Beat the Grease Bundle
Why it's WOW Color Security Shampoo – The only rich-lathering, 100% clean, sulfate-free shampoo that leaves no residues behind to weigh hair down, dull color, or worst of all, block new hair growth. Raise the Root – All-day root lift + volume, never sticky or...- $18.20
$52.00- $18.20
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Best Anti-Frizz Curl Styling Set
Why it's WOW Two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturize curls (inside and out) for never-before-achievable “naked”, bouncy bundles. These are the best products for frizzy curly hair because they’ve been clinically proven to reduce...- $23.80
$68.00- $23.80
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Best Glass Hair Duo, EVER!
Why it's WOW Dream Coat Supernatural Spray – The OG glass hair essential! Heat-activated spray turns your blow dry into a Keratin-like treatment for mirror-like shine + silky-smooth, frizz-free results that last for DAYS. Extra Mist-ical Shine Spray – Spray on strands and get...- $20.65
$59.00- $20.65
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Best Vacay Hair, Ever! Travel Kit
Why it's WOW “Bad hair” can bust your travel bliss (especially in humid locations) but not with this collection of style saviors, including: Color Security Shampoo – 100% clean, sulfate-free shampoo leaves no residues for super fresh hair + scalp. Color Security Conditioner (for Fine...- $21.35
$61.00- $21.35
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Big Hair Bundle
Why it's WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential Breakthrough non-dehydrating volumizing formulas with built-in heat protection + self-grip rollers deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing...- $25.90
$74.00- $25.90
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Big Money Moves Bundle
WHY IT'S WOW Money Laundering Hydrating Shampoo - A crystal-clear, sulfate-free shampoo that deeply hydrates while leaving the scalp refreshed and hair silky, supple, and in mint condition. Money Laundering Glossing Conditioner - An indulgent conditioner that delivers a surge of nutrient rich moisture and acts...- $31.15
$89.00- $31.15
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Big Volume x Bold Hold Duo
WHY IT'S WOW 2 bestsellers together for bigger volume + better value! Xtra Large boosts body, lift + volume without dehydrating hair (like most volumizers) Texas Hold 'Em locks in no fail, no fall volume all day + deposits less dehydrating alcohol Perfect for...- $21.00
$60.00- $21.00
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BIG, Bombshell Bundle
WHY IT'S WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential Breakthrough non-dehydrating volumizing formulas with built-in heat protection deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing- $18.90
$54.00- $18.90
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Blue Wide-Tooth Detangling Comb
Why it's WOW Rounded tips allow for gentle, painless detangling without causing breakage Can be used for detangling, styling or distributing product through wet or dry hair Suitable for all hair types, including straight, wavy, or curly hair Lightweight and easy to travel with...- $5.25
$15.00- $5.25
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Chris Appleton + Color Wow Money Masque
Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection- from $5.25
$15.00- from $5.25
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Chris Appleton's Lit Kit
Why it's WOW The ultimate collection of frizz-stoppers and shine-enhancers for celeb-worthy results. Dream Coat Supernatural Spray – Blocks humidity, stops frizz for days + the key to “glass hair” Pop & Lock High Gloss Finish – Instant polished perfection + mega-watt shine Cult Favorite...- $18.90
$54.00- $18.90
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Chris Appleton's Wash Day Faves
Why it's WOW This wash day duo delivers your deepest, truest clean, plus deep penetrating hydration for ultra healthy-looking hair. Color Security Shampoo – Rich-lathering, 100% clean, sulfate-free shampoo leaves no residues behind to weigh hair down, dull color or worst of all, block...- $24.85
$71.00- $24.85
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Cleanse & Quench Wash Day Duo for Curly Hair
Why it's WOW This revolutionary wash-day duo is a major departure from typical shampoos and conditioners. First, the shampoo is 100% clean. Every ingredient rinses completely off. No residues are left behind. The conditioner delivers intense hydration without weight, crunch or greasiness due to...- $20.30
$58.00- $20.30
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Coco-Motion Lubricating Curl Conditioner
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s...- from $4.55
$13.00- from $4.55
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Color Control Purple Toning + Styling Foam
Why it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results- $8.40
$24.00- $8.40
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Color Security Conditioner (For Fine to Normal Hair)
Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair- from $3.85
$11.00- from $3.85
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Color Security Conditioner (For Normal to Thick Hair)
Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair Rich moisture without...- from $9.10
$26.00- from $9.10
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Color Security Shampoo
Why it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh...- from $3.85
$11.00- from $3.85
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Crisis Kit for Blonde Hair Maintenance
Why it's WOW Essential emergency kit for blonde hair shades (gray and white too) that go glaringly brassy, dark and off-tone Best-selling preventive + corrective tone-correcting formulas team up to keep blonde optimally fresh, pure and bright Dream Filter Pre-Shampoo Mineral Remover: works in 3...- $16.80
$48.00- $16.80
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Cult Favorite Firm + Flexible Hairspray
Why it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold hairspray offers heat protection, UV protectant against color fade, humidity-resistant- from $5.25
$15.00- from $5.25
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