Products
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or...- from $4.55
$13.00- from $4.55
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Insta-WOW Advanced Dry Shampoo
Why it’s WOW: Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalize excess sebum production Deodorizing formula helps prevent odor absorption- from $5.60
$16.00- from $5.60
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Long-Lasting Blowout Bundle
Why it's WOW The #1 anti-frizz treatment + most viral volumizer in one bundle Dream Coat’s advanced humidity-resistance keeps hair frizz-free + glossy through 3-4 shampoos Xtra Large’s weightless foam delivers instant volume for major body + bounce that lasts for days Never greasy,...- $25.55
$73.00- $25.55
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Make Waves Bundle
Why It's WOW Money Mist Leave-In Conditioner - Ultra-luxe leave-in conditioner that smooths, detangles, and deeply hydrates for instantly stronger, glossy, expensive-looking hair. Dream Coat for Curly Hair - One-step solution for bouncy, bundled curls. Keeps waves + curls flexible, plus adds high-gloss shine.- $19.60
$56.00- $19.60
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Money Laundering Glossing Conditioner
Why It's Wow Seals in nutrient rich hydration with a silky, weightless finish High gloss shine without traditional silicones or buildup Seals the cuticle with a biomimetic ceramide to lock in moisture and reduce frizz Infused with nutrient-rich marine botanicals to soften, strengthen, and...- $10.50
$30.00- $10.50
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Money Laundering Hydrating Shampoo
WHY IT’S WOW Rich-lathering, sulfate-free, residue-free cleanse for all hair types Formulated with hyaluronic acid + four types of nutrient-rich marine algae to deliver a surge of hydration to hair and scalp Rinses away completely, for 100% clean hair + scalp Keeps strands in...- $10.50
$30.00- $10.50
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Money Mist Leave-in Conditioner
Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky, luxe texture Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down Heat protectant...- from $4.90
$14.00- from $4.90
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Optimal Scalp Treatment Bundle
Why it's WOW Long, strong, healthiest-looking hair starts at the scalp with this easy 2-step prep 100% clean, sulfate-free Color Security Shampoo rinses out completely, leaves no ingredients on scalp that could block follicles or impede Youth Juice absorption Applied to residue-free scalp surface,...- $25.20
$72.00- $25.20
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Perfect Curls Starter Kit
WHY IT'S WOW Value set of game-changing curl washday formulas with Profaxil-18 Complex™ “micro-dispersing tech” delivers springy, hydrated curls that feels weightless on the hair 100% clean, sulfate-free Hooked shampoo deeply cleanses hair + scalp, and helps anchor hair at the roots to reduce...- $14.00
$40.00- $14.00
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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Quick Frizz Fixes Travel Kit
Why it's WOW From the inventors of the first-ever anti-frizz formulas, these hydrating, nourishing best-sellers work on wet or dry hair to instantly take away puffiness, control frizz and smooth flyaways. Color Security Shampoo – 100% clean, sulfate-free shampoo leaves no residues for super fresh...- $15.40
$44.00- $15.40
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Raise the Root Thicken + Lift Spray
Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles- from $4.20
$12.00- from $4.20
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Root Cover Up
Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1...- $12.07
$34.50- $12.07
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Shook Mix + Fix Bundling Curly Hair Spray
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil...- from $5.60
$16.00- from $5.60
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Silver Puffer Bag
Why it's WOW Water-resistant Lightweight yet durable Spacious cosmetic bag is perfect for traveling 9.5” x 7” single zipper puffer pouch- $7.00
$20.00- $7.00
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SLAY Anti-Frizz Kit
WHY IT'S WOW 3 Color Wow viral best sellers, at 20% savings Secret to glossy, sleek frizz-free hair for days, even in high humidity DIY salon-quality glassy smooth blow-outs Lightweight hydration without build-up Heat protection at every stage Perfect for all hair types- $23.80
$68.00- $23.80
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Snag-Free Pre-Shampoo Detangler For Curly Hair
Why it's WOW Our detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage- from $4.20
$12.00- from $4.20
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Speed Dry Blow-Dry Spray
Why it's WOW Reduces drying time (blow dry or air dry) by 30% or more Alcohol-free New technology works like shrink wrap to squeeze out water without dehydrating hair Heat protection- $8.40
$24.00- $8.40
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Style on Steroids Texture Spray
Why it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing, color-safe Never sticky or stiff Powerful heat protection- from $5.25
$15.00- from $5.25
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